The online world is one of the biggest allies for travel agencies, who can use the internet to promote themselves and sell products. As a result, one of the most important things to bear in mind when creating a travel agency is online reputation, because a lot of the success from activities that you want to undertake will depend on it.

What is an online reputation?

An online reputation is a company’s image, in this case, our online travel agency on the internet. This online reputation is based on opinions, news and comments on the internet about our brand. All of these can be found on social networks, online sources, blogs and forums. They can also be found in comments on our Google My Business profile and on our website.

Why is it important to have a good online reputation?

When it comes to a consumer trusting a brand to buy its products, it is perfectly normal for them to take a look at the comments from other users which are a great source of information about the positive and negative aspects of a company. This is a double-edged sword because we do not control the comments found online about our brand, and not all of them will be favourable… it would be suspicious if good opinions were the only ones to be found. As a result, it is very important to take care of your reputation online, because a lot of our objectives are dependent upon it. Users’ trust is key for our online travel agency.

Essentials for gaining a good online reputation

Well, now we know what an online reputation is and why it is so important that it is good. The next question is: how do we make sure our online travel agency has a good online reputation? Here are a few recommendations:

  1. Don’t lose your temper and always speak politely to customers
  2. Reply to your social network users in a friendly manner.
  3. Have a pre-defined action plan in place for potential crises.
  4. Give a quick answer to users’ problems with the brand or your products. To create trust you must first know how to communicate it.
  5. Show a personal touch and positive sides of your online travel agency on social networks.
  6. Position your brand in other channels.

In summary, it is internet users who create your online reputation, so, take care of them and make an effort with them so that they have a good opinion about you!