A while ago we explained the importance of creating an Instagram account for your online travel agency. The importance of this social network has continued to increase, managing to even knock Facebook and Twitter off the top spot. Today we want to go one step further so you are successful with your account. The way to measure success on this…

Never before has it been easier to get started in the travel industry. Why? Costs have come down, demand has grown and there is easy access to resources that were previously only available to the most highly regarded companies. In this scenario, of course, travel agencies are changing. The only way to grow is through differentiation and photo-editing applications provide…

As you may already know, social networks are very important for the brand positioning of your agency. Although Instagram has become the king of social networks in recent years, there are others, such as Facebook, which is still very important. Therefore, if you want to succeed with your online marketing strategy, you cannot afford to ignore this social network. To…

We can obtain all kinds of information through social networks. Some people have taken advantage of the boom in social media by talking about their favourite topics or showing pictures of what they like the most – and they’ve become famous because of it! We are, of course, talking about influencers, who can be of great help when it comes…

The social media and communication strategy is a fundamental part of any marketing plan. To achieve the objectives set out in the social network strategy for an online travel agency, some key tools can be of great help, both for the planning of publications as well as measuring and analysing the results. Depending on the project you are doing or…

As we have already mentioned in previous posts, having an up to date Instagram account with appealing photos can be a real boost for your online travel agency.   You will gain visibility for your business and you can promote your most interesting destinations whilst having the opportunity to make content go viral. Furthermore, with the new Instagram Shopping app,…

If your online travel agency is already up and running and you have all of your social networks configured, how about organising a competition? Because with a trip or a hotel stay as a prize and a good marketing strategy, an online draw can help your travel agency to:  Increase the number of subscribers to your newsletter  Raise awareness of…