There are many challenges associated with successfully managing a marketing campaign. Which choices are the most appropriate? Although SEO (search engine optimisation) and SEM (search engine marketing) might seem slightly confusing about one another, they will both achieve the same goals through different methods. Let us explain the unique disparities and benefits of each strategy. SEM Campaigns Search engine marketing…

The term “conversion” is widely used in the online world. It refers to the point at which a user performs the action your marketing strategy is designed to achieve. For example, buy a particular product, download a file, subscribe to our newsletter or fill out a form. In any online travel agency, conversion is the primary objective, and the vast…

After-sales communication is a fundamental step in the buying process which will keep you in touch with your face to face customers for future transactions. Bear in mind that gaining a new customer can cost up to five times as much as keeping existing ones. So, don’t forget about after-sales communication for online travel agencies. Read on for some of…

Pin this phrase up in a visible place: “Email marketing for online travel agencies is one of the most valuable techniques to achieve effective communication with our potential customers and thus increase our conversion rate.” Every newsletter that is sent increases the chances of selling a trip to the Caribbean, a flight to Paris or a hotel in Benidorm. Therefore,…

For the vast majority of businesses, Christmas is one of the seasons with the highest sales volume. But if you don’t want your volume to deflate over the next few months, pay attention to these online marketing techniques for travel agencies that will help boost your business sales. Let’s begin. Be clear about the most relevant dates for your business…