One of the first and most important steps that any online travel agency should do, the sooner the better, is to get people to recognise your online brand, by securing your place amongst the competition. You could have a great idea and an amazing product, but if people don’t know about you, they won’t buy from you. This is the first challenge you will come across; how to make your brand stand out, so here’s a few tips to help you achieve this.
Ways to make your online brand stand out
There are several ways to make your brand stand out. First of all, look at offline activities, “the ones that have always been around”. These include leaflets, adverts on cars and buses, posters and adverts in traditional media outlets, such as television, radio or the printed press. In this post, we are going to focus on showing you how to make your brand stand out through activities that you can undertake online.
SEO positioning and SEM campaigns
If customers don’t know about you they won’t buy your products. If they can’t find you, the same applies. SEO strategies aim to position an online travel agency in search engines such as Google, Yahoo or Bing. Appearing in these search engines when people do a search related to your products is essential for sales and a good way to get them to find out about you.
On the other hand, paid search marketing campaigns (SEM) exist to get you to the top of the rankings in search engines for searches related to you. Both strategies help to make people aware of online travel agency websites, and, as a result, should be taken into consideration when making your online brand stand out.
Social network strategies
Nowadays it is essential to be and to actively be, on social media. This is where we can also find potential customers. It is a brilliant way of gaining a customer base, and create a relationship with them. One word of advice; although it is essential to have an online presence, it isn’t necessary to be on them all; it’s better to focus on the ones where we find our true target market.
One of the most effective ways to make your online brand stand out on social media is through the use of competitions. Not only do you gain through brand promotion; but also through interaction with users and by gaining new followers for future social media campaigns. Additionally, this leads to the possibility of creating ads on social media through Facebook Ads, Twitter Ads and Instagram Ads.
More tips to bear in mind to make your online brand stand out
Finally to make your online brand stand out your travel agency and social media must follow the same communication strategy. From having a well-defined brand image, values and objectives and knowing to how to communicate them.