The world of digital marketing is constantly changing. Blockchain is one of the concepts that have been recently introduced into this industry, and there’s no doubt that it’s an idea worth taking into account in our strategy. In this post, we explain what this new technology means and we give you reasons to implement blockchain in your travel agency. Keep…

Setting up your online travel agency requires many steps. Setting up an adequate infrastructure, finding the best products on the market or taking into account the laws of electronic commerce: all these are quite bureaucratic steps that need to be achieved. But things begin to come to life when the time comes to think of something as relevant as the…

Some people call it the target audience. Others refer to it as a segment or market niche. Call it what you want because what matters is knowing who your customers are and the best way to meet their needs. First of all, ask yourself how to choose the market niche of your online travel agency correctly without too much stress….