As time progresses, more and more users are turning to mobile phones and tablets rather than computers. With this in mind, you can ensure the best possible user experience for your customers. In this post, we will explain how you can create mobile-friendly texts for your online travel website so read the rest of this post now to find out all the tips.
Why create mobile-friendly content?
Google always endeavours to put all its resources at its users’ disposal. With its algorithm, which is known by Mobilegeddon, it rewards websites that use a responsive design, i.e. the ones that are compatible with mobile devices. This algorithm was launched in 2015 but it has gone through different updates up to now, which are aimed at making websites “Mobile Friendly”.
One reason to create mobile-friendly texts is to appear on the first page of the main search engines. At the same time, you will be making it easier for the user to read your content and get them to stay longer on your travel website. You never know, they may even end up buying one of your products.
Tips for creating mobile-friendly content
The headlines and introduction
The eyes tend to get tired quickly when looking at small screens, such as a smartphone or tablet. But this is not the case with computer screens and that’s why it costs twice as much to capture users’ attention and prevent them from abandoning the page. To keep the reader on your page for longer, it is advisable to use a short headline that fits small screens. It needs to refer to the main topic of the text in an attention-grabbing way. The headline shouldn’t be more than 100 characters.
Another important aspect to take into account when creating mobile-friendly content for a travel website is the introduction. You should strive to write an even more interesting introduction than the rest of your content as you’ll want to grab the attention of users right away. With a good introduction, your readers are more likely to read the full text.
To facilitate reading on these types of screens, the paragraphs must also be short and have a maximum of 400 characters. Also, to make your content as readable as possible, we recommend that you always use a positive tone and more verbs than nouns. Aside from ensuring good readability, it is important to use brief words and phrases. This way you will make reading easier.
We also advise you to use subtitles (the famous h2, h3, h4…) to breakdown the content and inform the reader. Bold subtitles will also help readability. It is advisable to use at least one subtitle per paragraph and up to a maximum of three. And of course, don’t forget to use a readable font and an appropriate size that make reading text on mobile screens easier.
Add audiovisual content
Images, videos and infographics tend to be more visually appealing than text. This is because they are easier to consume on small mobile screens. Always try to add audiovisual content to your texts to facilitate reading and make sure they are compatible with all devices.
If you found this post interesting, we also advise you to read our articles on how to improve the mobile SEO of your online travel agency, how to improve the usability of an online travel agency and how to optimise images.