SEO plays an essential role in every online business because when implemented well, it can ensure the success of e-commerce. In this post, we’re going to talk about the new SEO trends for your online travel agency. The digital world is a space in constant change and it is important to keep up to date with news and improve our strategies to get new sales.
Be aware of developments in the world of organic search engine ranking and don’t get left behind. With a good SEO strategy for your travel agency, your website will be ranked higher by search engines and thus your sales will increase.
Due to the increasingly frequent use of voice search programmes such as Alexa or Siri, these types of searches are becoming increasingly important. Voice searches are different from written searches in terms of the terms used. If you want to keep up, bear this in mind when creating your keyword strategy and try to focus on these searches, they are the future and are already important today.
Structured data will be increasingly relevant
If the structured data of an online business is already important for your SEO, it is set to become even more so and this is thanks to the previous point: voice searches. To offer better information to the user, Rich Snippets will be given more weight. Try to have an information architecture and data marking as optimised as possible so that search engines have all the possible information about your products and know-how to contextualise them in the searches.
The smartphone, essential in the SEO of an online travel agency
Today, more searches are done through smartphones than through computers or other mobile devices. Google is well aware of this and therefore it is increasingly important that online travel agencies are optimised for mobile. Check that there are no problems in the mobile version of your website and make sure that the content you want to position from the desktop version is also in the mobile version of your agency. And finally, make sure that the loading speed on mobile devices is as fast as possible, as Google is also paying more attention to this last aspect.
The length of texts
In recent years Google has been rewarding quality content. It is not enough to write just for the sake of it, you must also provide relevant information for the user and for this, 100 or 200 words are not usually enough. Take time to create the contents of your online travel agency and try to create texts with a length of between 1000 and 2000 words.
If you enjoyed reading this post, we recommend that you also take a look at our article on SEO tools for travel websites and how to get quality SEO traffic for your online travel agency. Don’t get left behind in your SEO ranking strategy.