In previous posts, we talked about SEO for travel agencies and explained its relevance to make you visible in the digital universe. There are many parts of SEO that you can develop to climb positions in major search engines, but today we want to talk about the importance of technical SEO for your travel website. Don’t forget to read and find out exactly what it consists of and what are all the benefits you can get if you work it correctly in your online travel agency.
What is Technical SEO?
SEO means “Search Engine Optimization”. The technical SEO, in particular, are all those strategies that seek to improve the indexation of your travel website and the user experience within it. With good technical SEO, you will also satisfy the Google search engine algorithm and will have more possibilities of appearing in the first positions of its ranking for the searches related to you.
How to improve the technical SEO of your travel website?
Once we have understood the importance of technical SEO for our travel website, the next logical question is: what can I do to improve it? Next, we give you the keys to it.
The Sitemap is a file with a list of the pages of a website that serves to show the search engines what they should crawl. Configure it correctly by removing pages that you are not interested in crawling, such as the legal notice or the purchase conditions. This way you will be optimizing the time robots spend crawling your page. Also, remember that each Sitemap must contain a maximum of 50,000 URLs, so if your page has more than 50,000, you will need to create several Sitemaps.
Another key file for the technical SEO of your travel website is known as robots.txt, which tells search engine robots which pages of your online travel agency they should or should not crawl. If you configure it correctly you will be optimizing the budget and tracking time.
Optimize title and meta-description
All pages must have a title and a meta description containing the keyword by which you want to position each page. It is important that the keyword is located as far to the left as possible, that it does not exceed the maximum characters and that both tags are unique in their content. Avoiding duplicate content is paramount in SEO.
Microformats are becoming more and more important in web positioning. And it has been shown that microdata markers benefit the rate of clicks and local SEO, so it has become essential to implement. To work with them, it is necessary to add specific tags and descriptions in the HTML content. Schema.org can help you.
Work the links
Previously we advised you to work the internal links but in this case, we go a step further. It is also necessary to take care that there are no broken links, to make the corresponding redirections and to avoid the excess of links.
Optimize the WPO
The WPO consists of a series of techniques to accelerate the loading time of a website and thus improve the user experience. Among them are image and code optimization and optimization of cache, CDN and servers among others.
If you are interested in this post, we also recommend reading about how to improve the indexing of your online travel agency and how to improve the user experience in your agency.