The social media and communication strategy is a fundamental part of any marketing plan. To achieve the objectives set out in the social network strategy for an online travel agency, some key tools can be of great help, both for the planning of publications as well as measuring and analysing the results. Depending on the project you are doing or…
The success of the WhatsApp messaging app worldwide has been unquestionable. The vast majority of people with internet access use this mobile app to communicate on a day-to-day basis. Until now, the use had been mostly personal and every day but more recently, WhatsApp has wanted to create a space for professionals and companies that want to communicate with their…
As we have already mentioned in previous posts, having an up to date Instagram account with appealing photos can be a real boost for your online travel agency. You will gain visibility for your business and you can promote your most interesting destinations whilst having the opportunity to make content go viral. Furthermore, with the new Instagram Shopping app,…
If your online travel agency is already up and running and you have all of your social networks configured, how about organising a competition? Because with a trip or a hotel stay as a prize and a good marketing strategy, an online draw can help your travel agency to: Increase the number of subscribers to your newsletter Raise awareness of…
After-sales communication is a fundamental step in the buying process which will keep you in touch with your face to face customers for future transactions. Bear in mind that gaining a new customer can cost up to five times as much as keeping existing ones. So, don’t forget about after-sales communication for online travel agencies. Read on for some of…
If there is anything that is a point of difference between online travel agencies and a loyal client base and those that invest their resources in retaining it, it is the speed and quality of their customer service. If it is already complicated getting a customer to make a purchase, it is even more complicated getting them to do so…
What are the General Data Protection Regulations (GDPR)? This European directive aims to protect people’s privacy. How do they do this? By regulating the use of data and personal files. In this way, all member states of the European Union will have the same rights and obligations. In Spain’s case, the regulatory organisation is the Spanish Data Protection Agency…