The term “conversion” is widely used in the online world. It refers to the point at which a user performs the action your marketing strategy is designed to achieve. For example, buy a particular product, download a file, subscribe to our newsletter or fill out a form. In any online travel agency, conversion is the primary objective, and the vast…
As you may already know, social networks are very important for the brand positioning of your agency. Although Instagram has become the king of social networks in recent years, there are others, such as Facebook, which is still very important. Therefore, if you want to succeed with your online marketing strategy, you cannot afford to ignore this social network. To…
Every day we have to perform numerous tasks, some for work and others for leisure, but most of them require very little concentration. Whether studying or working, at some point in your day you’ll face harder challenges that require more focus. To help you to be more productive and get the most out of your time and skills, here are…
We can obtain all kinds of information through social networks. Some people have taken advantage of the boom in social media by talking about their favourite topics or showing pictures of what they like the most – and they’ve become famous because of it! We are, of course, talking about influencers, who can be of great help when it comes…
In a world as competitive as that of travel agencies, SEM plays an important role. Paid campaigns on search engines not only give you data on sales of products or services or qualified traffic but also allow you to see that of your main competitors. Whether you are an established agency or recently created, search engines will give you the…
To carry out a good SEO strategy it is essential to use an app that helps us with the search and choice of keywords, the measurement of results and the detection of errors. There are many SEO tool options for an online travel agency, but which are the best? Here are those that every professional should learn about: Google SEO…
Our online travel agency has to offer its users every guarantee and therefore it is essential to install the SSL certificate. The importance of this certificate has been heard about for some time here. However, it is in recent months that it has been the most widely talked about and it has been shown that Google gives priority to the…